Having a blog on your website can have a positive impact in a number of ways.
The one thing that a blog can provide ANY website is improved indexing by search engines. This is especially true if your websites content doesn’t change
often. Search engines love new content so anytime you are adding or changing relevant information on your site it’s a good thing.
Blogs are good places to talk about your product in detail. Your website is about selling, not providing instructions, so a blog is a great place to post
information about the products you offer. A blog can even act as defacto support forum, although it usually better to use an actual forum platform like
Simple Machines or PHP BB if you have to field a lot of support questions.
You can also use a blog to introduce new products, product updates, relate important customer news, etc.
Some things to keep in mind if you decide you want a blog:
-Keep your posts relevant…talk about your business, offer expert advise about your field, introduce new products or special offers, things like that. Use your personal facebook page or a private blog to talk about your vacation to Bermuda.
-Post excerpts and link backs to your posts from your business Facebook, Twitter and G+ pages. There are some great plug-ins and apps that will do this automatically.
-Be diligent…Blogs take time to provide results. At first it will seem like an effort to sit down and post every day or week, but if you focus on WHY you are doing it, it’s easier to get into a routine. In time you will see the fruits of your efforts in more traffic to your website and a better repoire with your customer.